Important nuances of clothing store design

In order to create a selling atmosphere in the store, make it recognizable and desirable for a visit, it’s not enough to bring an interesting product and put in adequate prices. Here you need to think carefully about its interior decoration. The competent design of the clothing store will solve half the issues of business promotion.

Naturally, the interior solution must be tied to the assortment specificity and the consumer audience. So what to be guided and what to pay attention to during the arrangement of the outlet?

Clothing store: designer details

“Buyers should shop, not admire the originality of the design of the women’s clothing store”

The basic postulate of design: to not admit domination of furnish of an interior above the presented commodity assortment. In other words, buyers should shop, not admire the originality of the design of the women’s clothing store. In order not to resemble a museum, today it is recommended to decorate it simply and minimally, in accordance with the trend of the times. these stylistic characteristics are oriented to a wide consumer audience and will satisfy the tastes of both the male and female half. The only way out of this rut ​​is to design a children’s clothing store. To its finish you need a more specific approach.

The minimalistic design of a clothing store

We’ll talk about this below, but for now, let’s dwell on the common points for all stores.

Zoning rules

The store is an interesting area. There are places in it where trade is better and zones where it is practically absent. Mystic? Perhaps, but this information should be used to get the maximum profit from the case. Specialists dubbed these sites as hot areas and cold ones.

Hot zone

Look at the design of clothing stores in the photo. They clearly demonstrate, where exactly are the cherished “hot” places. Typically, they include the area of ​​the hall, located opposite the entrance and at its center. This is an ideal site for exhibiting the goods. The attractiveness of hot zones is explained by the ability to quickly view the current product.

Hot zone is an ideal place for exhibiting the goods

Cold Zone

This includes part of the areas at the entrance and the corners of the room. Since the goods in them are not rational, it is better to take them away under something practical. Thinking over the design of a clothing store, give these sites under:

• the production of point demand;
• advertising;
• exhibition of mannequins;
• information stands;
• cash registers.

The cash register is located in the cold zone of the store

Do not try to cram the stale goods into the hot zone! This does not contribute to its implementation, but you will incur losses. It’s better to put it on the counter or send to a discount rack, which, by the way, can also be put in the corner.

Design of women’s clothing store

The decoration of the premises will require investments and original ideas. Experts argue that the leading points in the design of the clothing store are properly selected shades and thoughtful lighting. Of the additional factors, special attention is paid to the decoration of showcases and a musical theme.

Background Selection

The color palette of the boutique should be in harmony with the style of the product. If this is a department of business clothes, then it is ideally done in gray tones. In the zone of everyday dresses, the pink-blue symbiosis looks great, diluted with brown paints. But in the sports department and the corner of the youth fashion, you can use more juicy options for decorating. It is important to observe the balance and not make the design too catchy. The attention of customers should not be dissipated.

Wall decoration should be in harmony with the style of clothing

Council. Do not use too dark colors in the design of clothing stores with small areas. Even if you want to match the direction of the boutique, look for a softer substitute. For example, purple can be replaced by purple, and deep emerald – by gentle springing.

Give up the dark colors in the design of the clothing store

How to apply lighting

In the design of the women’s clothing store, the task of light is to accent the buyer on a certain product. The lamps of directional light of the metal halide type will be very helpful in this.

Illumination of goods by directional light

Usually racks and shelves with things are highlighted from below. Against the background of a muted general light, this looks impressive. The product appears in all its glory, especially if it is demonstrated on a mannequin.

Backlight against a background of muted general light

Musical accompaniment

Very nice addition. That it does not become a distracting or repulsive factor, it is necessary to choose the right repertoire. In expensive boutiques, the classic will be well received. For less sophisticated in the design of clothing stores it is better to use something lyrical. In sporting goods are burning rhythms.

Fitting rooms

These details should be comfortable, and they become, if they are made spacious and properly arranged. What should be in the design of the booth store women’s clothing?

1. Growth mirror (preferably not one).

2. Warm mat.

3. An ottoman.

4. A shelf, where you can put personal things.

5. Several hooks for clothes.

Dressing room with a small seating area

If the store is quite spacious, it makes sense to equip a rest corner, furnished with mini-sofas or comfortable chairs, and a children’s corner. It will appeal to customers with children.

Equipped children’s area

Features of interior solutions

The design of the store of women’s clothing should be adequate, that is, to match its focus. Agree, it will look ridiculous to meet the pompous luxury second-hand. This is the prerogative of fashion salons. For a boutique with a dress code range, a laconic and even austere interior is suitable. With a competent design of space, all the shortcomings of its layout will go into the shadows. Look at how the design of clothing stores can look on the photo.

Design project of women’s clothing store

One more nuance. In women’s stores an accent is given to showcases. It is in their power to intrigue those passing by and make them look inside. In order not to scare off the average buyer, you should not fill the display space with expensive samples. Ideally, there should appear a mini exhibition of costumes and kits of the middle price segment.

Example of showcase design

What should be the showcase in the design of a clothing store? It all depends on the size of the boutique. In large shopping centers it is more reasonable to make it transparent, so that customers can look around the corner of the eye, which is inside. For small boutiques, it is easier to organize a closed-type storefront.

Showcase of a small women’s clothing store

Design of a clothing store for men

“In the design of a clothing store for a male audience, it is recommended to choose neutral shades”

The process of shopping for most men is painful. They have no desire to disappear there for hours. This, in general, dictates the specifics of boutique design. Their furnishings should be concise, and the goods in them – conveniently exposed and accessible for viewing. For finishing it is better to choose something from strict respectable, but elegant styles. In favor, the clarity of lines and natural colors of leather and wood. Their equipment is suitable chrome brackets, racks, even the economy panel. These elements will make the situation complete. The trading equipment is also chosen in the classical design.

Design of a men’s clothing store in a strict classic style

On the psychological perception of the shop interior, the color solution will have a big impact. In the design of a clothing store for a male audience, it is recommended to choose neutral shades. Fanciful wallpaper will be mauveton.

For finishing it is recommended to choose neutral shades

What the customers will certainly appreciate is the facade, the type of signboard and the central exposition deployed in the hot zone. What is permissible in the design of a women’s clothing store, in the case of men, can only provoke irritation. They are not ready to shovel closely tied T-shirts and look for a suitable model among the mountains of pants. everything should be distributed freely and rationally, preferably in accordance with dimensional series and stylistic decisions. If this is not observed, then most likely the buyer will go look for a more comfortable place to shop.

Clothes are distributed freely and rationally

Design of children’s clothing store

The topic is extensive and requires imagination in implementation. From the general principles of interior organization, we can note the following.

Colour

The trading hall should be issued in soft colors. They can be bright, but not aggressive. Acidic colors do not belong here.

Use in decoration bright, but not acid colors

Zoning

In the design of the clothing store for children, the space is distributed according to somewhat different principles. In the traditional case, the hall is divided into the boys ‘and girls’ areas. It is possible to solve the problem somewhat unconventionally. In this case, the zoning criteria will be:

• Colour;
• the size;
• season;
• style.

Shop zoning by age

Lighting

What would be quite relevant in the design of a women’s clothing store in the case of children will not work. There should flow a soft, not cutting eye, warm light. No irritants and “attractors” of attention, which are so relevant in branded boutiques, if you do not want to listen to children’s crying.

Soft warm light is ideal for a children’s boutique

Equipment

Looking at the design of children’s clothing stores in the photo, you can not help noticing that almost everywhere the space of the hall is organized with the help of wooden shelves. This is a very rational approach in all respects. In addition, that such quality shelves are functional and able to zonate the trading space, they are also associated with customers with environmental safety.

Wooden shelves are associated with customers with environmental safety

By the way, the last point is generally important for the design of a children’s clothing store. Whatever shelves and structures are not used in its interior, they should be solid, streamlined forms, so that small restless visitors do not accidentally get hurt about them.

All designs must be durable streamlined

Interior highlight

She certainly should be in the design of clothing stores for kids. It’s no secret that parents are often forced to visit exactly those outlets that they liked their children, so you should arrange a room so that the child came to him with delight. It’s hard to come up with the best advertising.

Make the room so that the child wants to return

The second point. Children like all the non-standard and amazing and this also needs to be used on their own. Arrange in the boutique gaming, where the kids could paint and do other interesting things, letting the parents get acquainted with the novelties of the assortment. You can provide in the design of the children’s clothing store a rest corner and decorate it with original stools, as an option, reminiscent of the shape of a throne or animals. And can you imagine what a sensation will the talking mannequins produce? Of the simplest techniques, the decor of the walls is animated with animated themes.

Children’s corner will allow parents to go shopping quietly

A couple of design ideas as a gift

Bright children’s store

The store’s area does not reach 40 squares? No problem! Turn it into a dollhouse. Make an extraordinary interior is not difficult. Look for options for the design of clothing stores in the photo or go easy. Paint all the surfaces in white, surround the room with the same white furniture and get a springboard for creativity.

White walls leave a lot of room for creativity

And now include the fantasy and draw all the funny pictures, and do it with bright screaming colors, so much so that the illustrations remind children’s creativity. “Kalyaki Malyaki” will create a familiar atmosphere for the kids and will please even more than their favorite cartoons. To ensure that the brightness of the design of the children’s clothing store has not lost the product itself, you need to pick it up in an equally colorful assortment. You can go along the path of contrasting and the riot of colors diluted with pastel tones or realize the colors present in the decor in the items for sale.

Bright interior should not overshadow the goods

On a visit to the fairy tale

To appreciate the visual appeal of this clothing store design, the photos will help. As expected, a fairy tale should begin with a threshold. To do this, you need to meet guests right at the door. And the mannequin of the fairy-tale hero will do it best. Not available? Let him be replaced by a fluffy bearded bear in human growth. In the continuation of the magical theme, the walls and ceiling of the entrance to the design of the clothing store are decorated with a wooden lining. This will help to associate the situation with the mysterious forest. And what if the real lair of Koshchei or the royal chambers is hidden behind it? No child will pass by such a trick. He will be extremely interested to see what’s inside. If we go further and hang promotional flyers around the bear-teddy bear with information about promotions and discounts, then mothers will not pass by.

Bright bears at the entrance like babies

The mysterious twilight in the design of the entrance to the children’s clothing store should be replaced by bright lighting of the trading floor. But the theme of the fairy tale goes on and on. Fairy-tale creatures are present everywhere, including the cash register, but here they can already be easily drawn on the walls. A spacious trading area should not be cluttered with counters. It is right to make free approaches to all departments so that you can get a good look at the assortment. As it may look in the design of clothing stores, see the photo.

Free approaches to all departments

Arrange accents on goods will help properly organized lighting. Those present as decor elements of the toy can be made available to the game. Thus, the child will not be bored to wander after the mother from the rack to the counter, and hence there will be no whims. For completeness of fabulous sensations it is possible to decorate the shop with aged decorations, echoing the theme of wall paintings.

Place on the shelves toys available for the game

For the design of a children’s clothing store that occupies two floors, there are also ideas. Buyers should be gently “invited” to go upstairs. How to do it? Use toys again. Plant them on the steps. Generally turn the trading territory into a mini quest. Children quickly accept the proposed rules of the game, and will gladly make discoveries. Prepare a surprise for them by making a steep slope-descent from the second floor. This will cause genuine enthusiasm and will be the best incentive for a child to come back to you again and again.

Gorka-descent from the second floor will lead children into raptures

Conclusion

As you can see, the design of a clothing store is a delicate business and requires a conscious approach, so if you are not ready to delve into the nuances, it is better to immediately give the work for its design into the reliable hands of specialists.

Photo gallery – design of a clothing store

Video

Author: Mikhail Bond